#ICareISupport was an effort to reinstate the faith of Cricket among the people while giving a helping hand to the farmers & families affected by the severe drought in Maharashtra.
The concept was to convert the habitual interaction of cricket fans on Twitter into meaningful help for the farmers.
So, we introduced the "Digital Donation Box"
and asked people to donate at least 1 tweet wherein, for every unique tweet with the #ICareISupport ,
we would be donating Re. 1 to the NAAM Foundation.
People loved the idea and supported us wholeheartedly.
The campaign trended across India for 16 hours and specifically in major cities of Maharashtra for more than 24 hours.